Privacy policy

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (“Site”). We are committed to protecting your privacy of personal information you provide to us. The information below is designed to inform you of what information we collect, why we collect the information and how we use the information we collect. Any reference to our “Site” includes our BY LIME website, mobile applications and other software. We may make additional features and offers subject to additional or different privacy rules.

Personal Information We collect

When you visit our Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse our Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with our Site.

Categories Of Data We May Collect

  • Device information
  • Order Information
  • Personal Information
  • General location information

Specifically, when we collect Device Information we use the following technologies:

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through our Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal information

We use the Order Information that we collect generally to fulfill any orders placed through our Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to communicate with you, screen our orders for potential risk or fraud; and when in line with the preferences you have shared with us, we provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns.

Sharing you personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store (please read more about how Shopify uses your Personal Information - We also use Google Analytics to help us understand how our customers use the Site (please read more about how Google uses your Personal Information - You can also opt-out of Google Analytics here -

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at

Do not track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Data Protection for Individuals based in the European Area

Generally, we will store your personal information as long as the information is necessary to fulfil the order. If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts/purchases/orders we may have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

California Privacy Rights

If you are a California resident you have the following rights under the California Consumer Privacy Act:

  1. You have the right to know and see what data we have collected about you over the past 12 months, including:
  • Personal information we have collected about you
  • Sources from your personal information is collected
  • Business purpose for collecting your personal information
  • Third parties where we have shared your personal information
  1. You have the right to request that we delete the personal information we have collected from you and direct our service providers to do the same.
  2. You can request certain information about our disclosure of personal information to third parties for their own direct marketing purposes during the preceding calendar year. You have the right not to be discriminated against for exercising any of the rights listed above. Certain information may be exempt from such requests under applicable law. For instance, we need certain types of information so that we can provide the services to you. If you ask us to delete it, you may no longer be able to access or use the services.

To exercise your rights under the California Consumer Privacy Act, please contact us by either sending us an e-mail, or by phone provided below. You will be required to verify your identity before we fulfill your request by providing us with certain account information. Alternatively, you can designate an authorized agent to make a request on your behalf by providing us with written authorization for the agent. However, you will still need to verify your identity directly with us in order to process your request.

California law requires certain disclosures about Personal Information we sell under the California Consumer Privacy Act (CCPA). Such as personal information available to third parties in exchange for valuable consideration, which may claim as allowing advertising companies to collect unique cookie IDs through our sites when you use our services. You have the right to opt out of these sales at any time. We do not knowingly ‘sell’ personal information about consumers under the age of 18.

Data retention

When you place an order through our Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


Our Site is not intended for individuals under the age of 18.


We use various combinations of physical and electronic security technologies, procedures, and organizational methods to help protect your personal information from unauthorized access, use or disclosure. We strive to safeguard your personal information, but we cannot guarantee or warrant the security of any information you disclose or transmit to us.

Accessing And Updating Your Information

If you have created a BY LIME account you can review and change certain personal information relating to your BY LIME account at any time by logging on to your account.

Contact us

For more information about our privacy practices, any question you may have or if you would like to make a complaint, please contact us by e‑mail at or by mail using the details provided below.

62 W 47th St, Suite 1111
New York, NY 10036
+1 646 228-4400